Hi, I am Sherry Hurtado.

I am an award-winning entrepreneur, life coach, and author of Control Alt Delete. I am the Founder and CEO of Blissful Body Aesthetics and The Black Lace Lounge, along with 11 other successful entities built from vision, resilience, and purpose.

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As a highly recommended esthetician in Union County, New Jersey and Miami, Florida, I have spent nearly 30 years mastering my craft. My passion for the beauty industry led me to create Blissful Body Aesthetics, while my love for fashion inspired me to launch The Black Lace Lounge—originally Sensational Secrets Lingerie—at just 19 years old.

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My journey is a testament to what is possible. I have faced and overcome deep personal hardships, including the loss of my mother in 2001, periods of depression, financial struggles, and a time when I had to rely on welfare. Despite it all, I went on to open three Blissful Body Aesthetics locations within a year as the world emerged from the pandemic.

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I have also fought through a rare brain disease that required invasive surgery, and survived domestic violence—experiences that shaped my strength, resilience, and unwavering determination.

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Today, I use my story, my expertise, and my voice to empower women to rise above their circumstances. Through my coaching, leadership, and entrepreneurial journey, I lead by example—proving that no matter where you start, your life can become a reflection of your vision.

I do this not only for my children, but to show the world that life’s possibilities are truly endless.